Google Business Profile
One record for every location, published to Business Profile, Search and Maps.
Your team keeps each location’s name, address, hours, phone, website and pin in one Truemap record, and Truemap publishes it to Google. Every listing is then re-checked on a schedule, so a change made on Google’s side is found and put back.
What goes wrong on Google
A listing that was right last month is not guaranteed to be right today. Six ways it stops being right, how each is caught and how it is put back.
Found as: Wrong
Suggested edits overwrite the record
Anyone can suggest a change to a listing, and Google can apply it without asking the owner.
How Truemap detects it
Suggested edits overwrite the record detect-text
How it is fixed
Suggested edits overwrite the record fix-text
Found as: Duplicate
Duplicate listings
A second profile for the same address splits the reviews and sends some customers to the wrong one.
How Truemap detects it
Duplicate listings detect-text
How it is fixed
Duplicate listings fix-text
Found as: Wrong
The pin is in the wrong place
The address is right, but the marker sits on another entrance or the wrong side of the road.
How Truemap detects it
The pin is in the wrong place detect-text
How it is fixed
The pin is in the wrong place fix-text
Found as: Missing
Suspended profiles
A suspended profile drops out of Search and Maps until it is reinstated.
How Truemap detects it
Suspended profiles detect-text
How it is fixed
Suspended profiles fix-text
Found as: Outdated
Holiday hours are missing
With no special hours set, a public holiday shows the regular week.
How Truemap detects it
Holiday hours are missing detect-text
How it is fixed
Holiday hours are missing fix-text
Found as: Outdated
Category drift
The primary category changes, or stops describing the location, and the listing leaves the searches it used to appear in.
How Truemap detects it
Category drift detect-text
How it is fixed
Category drift fix-text
Check your Google listing
The audit compares one record with its Google listing, field by field. This is a sample run.
What the audit checks on Google
- Location namePartial match
- StatusMatched
- AddressMatched
- Postal codeNot compared
- CategoryNot compared
- PhoneMatched
- WebsiteNot matched
- Opening hoursMatched
- CoordinatesMatched