Yandex Business
One record for every location, published to Yandex Maps, Navigator and Search.
Yandex describes a business in its own terms: rubrics in place of free categories, and addresses in its own order. Your team keeps each location in one Truemap record, Truemap publishes it to Yandex in that form, and every listing is then re-checked on a schedule.
What goes wrong on Yandex
Yandex keeps its own vocabulary for a business. Six ways a listing drifts from the record, how each is caught and how it is put back.
Found as: Wrong
The rubric does not match the category
Yandex files a business under rubrics from its own list, so a category written for another platform has to be mapped, and a wrong mapping moves the listing into other searches.
How Truemap detects it
The rubric does not match the category detect-text
How it is fixed
The rubric does not match the category fix-text
Found as: Wrong
The address is read differently
Yandex writes an address in its own order and places it with its own geocoder, so the same address can land on another building.
How Truemap detects it
The address is read differently detect-text
How it is fixed
The address is read differently fix-text
Found as: Wrong
Corrections from map users
Anyone using Yandex Maps can suggest a correction to an organisation, and Yandex can apply it after moderation.
How Truemap detects it
Corrections from map users detect-text
How it is fixed
Corrections from map users fix-text
Found as: Wrong
The name is in another script
A brand’s name can be listed in a different script or spelling from the one the business uses, and a search for the brand misses the listing.
How Truemap detects it
The name is in another script detect-text
How it is fixed
The name is in another script fix-text
Found as: Outdated
Unconfirmed details
Yandex marks a listing whose details its owner has confirmed, and a listing nobody keeps confirmed loses the mark.
How Truemap detects it
Unconfirmed details detect-text
How it is fixed
Unconfirmed details fix-text
Found as: Missing
Marked as closed
A listing can be marked as no longer operating from user reports while the branch is open.
How Truemap detects it
Marked as closed detect-text
How it is fixed
Marked as closed fix-text
Check your Yandex listing
The audit compares one record with its Yandex listing, field by field. This is a sample run.
What the audit checks on Yandex
- Location namePartial match
- StatusMatched
- AddressPartial match
- Postal codeNot compared
- CategoryPartial match
- PhoneMatched
- WebsiteNot matched
- Opening hoursMatched
- CoordinatesMatched